Sky rebrand brings order from chaos

Sky rebrand

Each channel in the rebrand gets its own identity

Satellite television network Sky has revealed a colourful new look for its entertainment portfolio. The rebrand includes a new logo design for its Sky 1, Sky Atlantic and Sky Arts channels along with accompanying animated idents, in what the company describes as its biggest redesign yet.

Sky rebrand

Flagship channel Sky 1 is presented as a hero

The rebrand has been designed to ensure that every channel will have its own unique identity. For example, Sky 1’s personality is presented as a hero character standing proud in the centre of animated chaos, while Sky Arts is described as the network’s ‘catalyst for creativity’ which can be seen in an on screen presence that beautifully transforms everyday scenes.

Meanwhile, Sky Atlantic is portrayed as the “home of epic and world class storytelling”, with the treatments revealing “the stories that lie within”. An uncluttered logo containing imagery from the channel’s programmes helps to carry this message across.

Sky’s Director of Brand & Creative, Liz Darran, explains why it was time for a change: “The way people view content continues to evolve and we are at the forefront of transforming that experience.”

“By collaborating with best in class partners we have showcased how creativity and technology can work together to deliver a brilliant on-screen viewing experience for our customers,” she adds, referencing the work of Sky’s in-house creative team, plus production partners Polynoid, Rattling Stick, The Mill, Got Got Need, MPC, Envy, Box of Toys and Certain.

Sky rebrand

Sky Arts is described as a ‘catalyst for creativity’

Simon Buglione, Executive Creative Director at Sky Creative, highlights that the rebrand ties into the platform’s pioneering attitude. “Sky has helped revolutionize the way people watch TV and we are proud to be part of this exciting chapter,” he says.

Sky rebrand

World class storytelling is at the heart of Sky Atlantic

However good design always has to keep functionality in mind. “The creative is ambitious and brand defining but most importantly will help our customers navigate our content in an engaging and entertaining way,” Simon adds.

Viewers can enjoy the seamless identity and promos by tuning into Sky right now.


Source: DesignBloq

39 Comments
  1. Profile photo of sandeep
    sandeep 4 years ago

    Is there a reason to find out more about this? I cant seem to understand why.

  2. Profile photo of Soniya Singh
    Soniya Singh 1 year ago

    If you have any problem in how to pin taskbar in windows 10 then you get windows tutorial free of cost.

  3. Profile photo of MariaManning
    MariaManning 1 year ago

    wow, what an awesome picture of the interior, these beautiful lamps, light fixtures, and ceiling lights made home pay for custom essay is suggested to me by my sister, thanks for posting with this.

  4. Profile photo of KevinRoper
    KevinRoper 1 year ago

    The plan of the new games wordmark is entirely decent and adjusted; I extremely like how they could make “sports” feel like a sub-brand of sky by coordinating the state of the “s” yet with sky unmistakably having the cooler, higher-in-the-command hierarchy s. Accounting Essay Writing Service

  5. Profile photo of Casper Bonner
    Casper Bonner 12 months ago

    Supporter Sky has rebranded its entertainment portfolio, launching new searches for channels including Sky 1, Sky Atlantic and Sky Arts. The branding has been developed by Sky’s in-house creative Write My Cheap Assignment team, working with partners including MPC, Rattling Stick and The Mill.

  6. Profile photo of kala loda
    kala loda 12 months ago

    launching new searches for channels including Sky 1, Sky Atlantic and Sky Arts. The branding has been developed by Sky’s in-house https://vbucks4u.in

  7. Profile photo of Dr Khan
    Dr Khan 12 months ago

    Wonderful site to express your views. I like this platform a lot. Thanks Des Plaines Dentist – Mysmilescenter.com

  8. Profile photo of mandyangelica
    mandyangelica 9 months ago

    The rebrand has been designed to ensure that every channel could have its personal specific identity. For example, Sky 1’s character is supplied as a hero character standing proud in the center of animated chaos, at the same time as Sky Arts are defined because the community’s ‘catalyst for creativity’ which can be seen in an on-screen presence that fantastically transforms regular scenes https://thedissertationhelp.co.uk/write-my-dissertation/.

  9. Profile photo of SanaSheikh
    SanaSheikh 9 months ago

    I was writing my thesis and finding the thesis writing help and this is one of the very helping materials for me.

  10. Profile photo of sofianeo
    sofianeo 9 months ago

    I read the article you shared, it was awesome and left a deep impression on me, Dr Sami Adam Welfare Trust thank you for sharing this great article and meaning.

  11. Profile photo of ASDFGH&5
    ASDFGH&5 9 months ago

    The sadness suddenly became longer clicker heroes

  12. Profile photo of Bruce mcgreggor
    Bruce mcgreggor 8 months ago

    The Sky rebrand is designed to ensure that every channel could have its own specific identity. Providing a great and best interior design and making your home and college life walls beautiful. The new creativity and designs with beautiful colors.

  13. Profile photo of Alyia Sharma
    Alyia Sharma 7 months ago

    What a great post! I agree with all of that points and it nice to read about it in one list. Now I will try to focus on some of points more. http://www.chandigarhcallgirlservice.in/

  14. Profile photo of City Night
    City Night 7 months ago

    This is such a nice post. I loved the photographs and the story. http://citynight.in/

  15. Profile photo of fahmidakhatoon
    fahmidakhatoon 7 months ago

    Its new journey of sky rebranded their products I like to wish you all the best. I am a professional writer in Assignment Help for the last two years. We assist in assignment writing at cheap rates. If you want an assignment writing so contact freely.

  16. Profile photo of HailieHills
    HailieHills 7 months ago

    Nice to meet you. Your site is a great source of fresh and unique information. But I still looking for a movie review sample. DO you know where I can get it?

  17. Profile photo of Lina hadley
    Lina hadley 6 months ago

    I am working on a project which is about whatsapp hacking and soon i will be able to do this. Just wait for the next announcement.

  18. Profile photo of Lilia Ramsey
    Lilia Ramsey 6 months ago

    Thousands of students all over the world have to come up with this complex assignment. Indeed, it is a culmination of their career, so it should get a positive grade. Each part of a dissertation matters. When it comes to writing a dissertation hypothesis, many students are stuck and do not know how to move forward. So our services can give you a hadn at this https://bestwritingservice.com/dissertation-hypothesis-help.html.

  19. Profile photo of Johncy
    Johncy 5 months ago

    Sky rebrand brings order from chaos

    Android Phone App

  20. Profile photo of Kushal Parekh
    Kushal Parekh 5 months ago

    We’re committed to being your source for expert health guidance. Come to us in your pursuit of wellness. Get energizing workout moves, healthy recipes, and advice on losing weight and feeling great from Health.com. Find out how to manage diabetes and depression, prevent heart attacks, and more.

    Running, walking, gardening – it’s all good. Regardless of what you do, regular exercise and physical activity is the path to health and well-being. Exercise burns fat, builds muscle, lowers cholesterol, eases stress and anxiety, lets us sleep restfully. In this guide, we match resources to your exercise needs — at every fitness level.

    Learn how to stay healthy and fit. Get health tips, exercises & workout tips to improve your workouts, diet plans to keep you fit and much more from our Health & Fitness Website.

    http://www.healthyu247.com

  21. Profile photo of Alice Halls
    Alice Halls 5 months ago

    The following FAQs about buying college PowerPoint presentation examples are designed to answer these questions and to provide guidance to customers seeking to purchase their first custom power point presentation sample.
    https://writings-centre.com/buy-powerpoint-presentation.html

  22. Profile photo of alexa dusselo
    alexa dusselo 5 months ago

    Remember too, that positive thinking can be contagious. http://www.zalukaj.ws/

  23. Profile photo of Ronn nguyen
    Ronn nguyen 5 months ago

    Great information, I will tweet to my friends to get them to check it out. keep it up. Thanks for sharing! If have a long time than visit to:
    atari breakout

  24. Profile photo of jackline melda
    jackline melda 5 months ago

    Cheap Assignment Writing Services
    When a student buy custom research paper they expect them to be professionally written. With our top writing services, we ensure that they receive a paper of the highest quality.
    https://www.meldaresearch.com/

  25. Profile photo of Eric bana
    Eric bana 5 months ago

    This summer season, the seven-month collaborative project between Sky’s internal creative crew – Sky creative – and London primarily based studio Nomad, become unveiled. The venture, particularly the remodel of Sky sports activities’ logo, typography, and photography, started if you want to align all Sky sports outputs, with virtual being their first goal. This content delivered by Dissertation Help Online | Dissertationhelpnow.co.uk

  26. Profile photo of Acacia hary
    Acacia hary 4 months ago

    The brand is very beautiful and outstanding. Great article. The sharing is very rewarding. Great help for me.
    vex 3

  27. Profile photo of Lina hadley
    Lina hadley 4 months ago

    Telugu is the language spoken in south india. It is very sweet and attractive. I have added some telugu whatsapp status to our site for our telugu users.

  28. Profile photo of Alex Gambler
    Alex Gambler 4 months ago

    That is really looks an amazing! I really love it, inspires me a lot.
    https://casinority.com/reviews/grand-fortune-casino/

  29. Profile photo of seobilal
    seobilal 2 months ago

    hey there if you are interested in website or app development
    click here

  30. Profile photo of goalken
    goalken 2 months ago

    Thank you very much for these great cake recipes, I have learned a lot from your web blog happy wheels

  31. Profile photo of KateDaisy
    KateDaisy 1 month ago

    Amazing, it looks so beautiful, you look so good, I love it.
    run 3

  32. Profile photo of anna91
    anna91 1 month ago

    I really wanted to send a small word to say thanks to you for the fantastic points you are writing on this site.
    hotmail email login

  33. Profile photo of resellerclub
    resellerclub 4 weeks ago

    Great post! I didn’t knowral of these resources and I’m going to go check them out now!
    the impossible quiz

  34. Profile photo of goalken
    goalken 4 weeks ago

    A very meaningful event, I hope everything will go well basketball legends

  35. Profile photo of pikachu chu
    pikachu chu 1 week ago

    I know there will be many difficulties and challenges but I am determined to do it. If it fails then it will also be a lesson for me. online jigsaw puzzles

Leave a reply

Copyright ResellerClub 2016
or

Log in with your Credentials

or    

Forgot your Details?

or

Create Account