How do you change the world with design? We’re at the first-ever D&AD Festival and that’s the question permeating the three-day programme of talks, panel discussions and fringe events.
Earlier this week, over 200 of the creative world’s leading luminaries met in London’s Old Truman Brewery to decide who from the advertising and design industries should win a coveted D&AD Pencil.
The results are out – and on display at the festival, alongside all the entries to 2016’s D&AD Awards. It’s overwhelming, exhausting and brilliantly inspiring.
So how do you change the world with design? Here are three projects from D&AD 2016 that prove it’s still possible to have an original idea – and that big ideas don’t always need big budgets to bring them to life.
01. 3 words to address the world
- Category: Creativity for Good (White Pencil) / Advertising & Marketing Communications
- Client: what3words
Challenge: Around 75 per cent of the world suffers from inconsistent, complicated or inadequate addressing systems. This means that around four billion people are invisible, unable to report crime, get deliveries or receive aid.
Solution: what3words is a global addressing system that remaps the world in just three words. Based on a grid of 57 trillion 3m x 3m squares, each square has been pre-allocated a fixed and unique three-word address.
How does it work? Well, a geocoder turns geographic coordinates into the three-word addresses (and vice-versa), and because it’s an algorithm, it takes up less than 10MB – making it small enough to install on almost all smartphones, and work across platforms and devices.
It’s far more accurate than a postal address and it’s much easier to remember, use and share than a set of coordinates. Watch the video: this is a ‘big idea’ at its best.
02. The Unforgotten
- Category: Branded Content
- Agency: FCB Chicago
- Client: Illinois Council Against Handgun Violence
Challenge: Over 30,000 people are killed by gun violence in the US every year. How do you turn public apathy into action?
Solution: Created for the Illinois Council Against Handgun Violence, The Unforgotten is a travelling public-service installation and campaign that memorialises eight victims of gun crime as faceless, lifeless plaster statues.
Family films and photographs were scrutinised to capture the victim’s personality and character, and each figure was dressed in articles of their clothing.
The project, which aimed to bring some of the victims back to tell their stories, inspired real change amongst visitors – and captured the attention of the world press, generating more than 102 million editorial impressions.
“This one hit it on so many different layers, I’d never seen it before,” said Kerstin Emhoff, co-founder and executive producer of production company Prettybird, and Jury foreman of the D&AD Branded Film Content and Entertainment Category.
“They went to parents of kids killed by gun violence. It was inspiring to see on how many different layers they connected with people.”
03. Assembly of Youth
- Category: Spatial & Experiential Design / Installation Design
- Agency: Google
- Client: Unicef
Challenge: To bring the voices of young people from around the globe to the attention of world leaders convening at the 2015 United Nations General Assembly.
Solution: Assembly of Youth was a unique installation that delivered personal messages from children and young people around the world directly to world leaders at the 2015 General Assembly, using mobile technology and social media.
Situated in the lobby of the UN building in New York, the installation drew information from U-Report, a ground-breaking SMS-based system from UNICEF that enables young people to speak out on the challenges they face in their homes and communities, share their opinions and express their hopes for the future.
The exhibit itself was stripped right back to shine a spotlight on the messages – which highlighted challenges including poverty, violence, disease and conflict – creating a powerful, umissable display for the world leaders.
D&AD Festival runs from 20-22 April, at The Old Truman Brewery, London. You can see all 2016 Pencil winners on the D&AD website and get a flavour of the festival on D&AD’s YouTube channel.
Source: DesignBloq
Great ideas expressed in a well suited and understanding manner. Thanks for sharing your ideas and views here.
no wonder how many times I should get this topic but it never becomes obsolete for myassignmenthelp reviews and yes gym is that unique, this link helps me yet again in getting the perfect facts.
Know about how to hack appnana account online.
This amazing post is the way to make it work and use to turn off alarm windows 10. I fully say that here is the best job to save this update and follow the tips here.
Hey really such a amazing post dear. steam free wallet codes
Absolutely right! Design change the world also creative persons more effective for changing world. do my homework | A-OneAssignments.com
Broken smile, tired eyes. I can feel your longing heart
Call my name, basketball games from afar. I will bring a smile back !
You don’t need to be a designer, researcher, doctor or even rich. We can change the world in the most ordinary ways. As experts, we have the tools to make the difference in some particular way, but this don’t make us specials. Do my assignment online
welcome back friends. today below on our website and in this article we are going to talk about the my as you all are waiting for the
aldi survey
Great ideas and amazing topic and everyone don’t have the best skills who can do any designing projects because it needs lots of things means that people should be creative, multi-talented, broad-minded and etc. Well, I have some knowledge about 3D design projects and I have worked on some projects because sometimes I work with the professional of cheap essay writing service UK that are very talented and they give the best ideas and tips.
These designs are most famous and top rated, Upcoming Jobs in Punjab Government list available on our website.
Your style is really unique in comparison to other folks I’ve read stuff from. Thanks for posting when you have the opportunity, Guess I will just book mark this page.
Pakistan Super League Live Match Streaming
Nice blog but Project design is an early phase of the project where a project’s key features, structure, criteria for success, and major deliverables are all planned out. The point is to develop one or more designs which can be used to achieve the desired project goalsv
Great thoughts and excellent topic and anybody don’t have the first-rate talents who can do any designing tasks because it needs plenty of things means that people need to be creative, multi-gifted, broad-minded and etc. Well, I actually have some know-how approximately three-D layout tasks and I actually have labored on some initiatives because once in a while I work with the professional of Law Dissertation Help UK which are very gifted and that they deliver the excellent ideas and recommendations.
I was impressed with the assembly of youth! however, all of them are great in their respective manner.
visit https://www.nosurveynohumanverification.com/best-farming-games-for-android/
I want Winning 10th grade design Fair Projects? I want something that has not been done before for about 10 years or more than. It’s a little bit extremely hard for answer because I think you are not fully aware of what has need or has not been done yet in the last 10 yrs. however kindly go to this link Cheap Essay Help , and fill out the complete info and you please give some ideas.
I want to see more quality posts in your blog so please keep updating your blog. Thanks online master essay writers UK
Glad to see such a quality post. We are providing the best digital marketing service at an amazing price for a limited time. Make sure to avail this service.
Extraordinary thoughts communicated in an appropriate and understanding way. A debt of gratitude is in order for sharing your thoughts and perspectives here. Happy to see such a quality post. We are giving the best web development service at an astonishing cost temporarily. Make a point to profit this administration.
I d have to check with you here. Which is not something I usually do! I enjoy reading a post that will make people think. Also, thanks for allowing me to comment! yapboz oyunları
How would you change the world with plan? We’re at the first-ever D&AD Festival and that is the issue penetrating the three-day program of talks, Assignment Writers UK – Assignmentspot board dialogs and periphery events.Earlier this week, more than 200 of the inventive world’s driving illuminating presences met in London’s Old Truman Brewery to choose who from the promoting and structure ventures should win a pined for D&AD Pencil.
I need something that has no longer been accomplished before for approximately 10 years or more than. It’s a little bit particularly difficult for a reply because I suppose you aren’t wholly mindful of what has a need or has not been achieved yet within the final 10 yrs. Essay Help UK
The project, which must aims to bring some victims back to their real stories, has inspired extremely real change among good visitors – Cheap Essay Services attracting the attention of the international press, and has made more than around 52 million editorial appearances.
This is a great little post with some valuable tips. I totally agree. The way you bring passion and engagement into the things you do can really change your outlook on life.
geometry dash
I was impressed with the assembly of youth! however, all of them are great in their respective manner.
Visit: https://www.nohumanverifications.com/10-best-action-games-for-android-in-2019/
I just joined the forum so there are so many things I don’t know yet, I hope to have the help of the boards, and I really want to get to know you all on the forum. wings.io
3 design projects that just changed the world
Kinemaster Pro Apk
We’re committed to being your source for expert health guidance. Come to us in your pursuit of wellness. Get energizing workout moves, healthy recipes, and advice on losing weight and feeling great from Health.com. Find out how to manage diabetes and depression, prevent heart attacks, and more.
Running, walking, gardening – it’s all good. Regardless of what you do, regular exercise and physical activity is the path to health and well-being. Exercise burns fat, builds muscle, lowers cholesterol, eases stress and anxiety, lets us sleep restfully. In this guide, we match resources to your exercise needs — at every fitness level.
Learn how to stay healthy and fit. Get health tips, exercises & workout tips to improve your workouts, diet plans to keep you fit and much more from our Health & Fitness Website.
http://www.healthyu247.com
Hi guys! Thank you for this interesting information! Some people might think that good content may be written on any topic and paper success depends only on the mastery of the writer. However, in fact, a lot depends on the argumentative essay topic you choose. Usually, interesting argumentative essay topics may be written on the topics connected with religion, beliefs, attitudes towards goodness and evil, towards moral principles and the purpose of life.
Nice Post. Thanks for Sharing. https://www.efindanything.com/omega-xl-uses-dosages-and-comparison-with-fish-oil/
It is a good and amazing article. Your information is very useful for me and for others. Thank you so much.
hotmail login